The problem
Agricultural data is everywhere and nowhere.
Supply chains generate vast quantities of data (welfare records, feed histories, environmental credentials, assurance memberships), but none of it is connected. That costs everyone.
Data sits in silos
Farmers hold some data, co-operatives hold more, processors hold more still. There is no shared layer connecting them. When a product moves between participants in the chain, the story it carries is partial, unverified or lost entirely.
Provenance cannot be verified
Sustainability and welfare claims are difficult to substantiate. Labels and certifications do not carry the underlying evidence. Retailers and consumers have to take provenance on trust, and that trust is increasingly hard to justify.
Admin is duplicated at every stage
The same information is entered multiple times by multiple parties at different points in the chain. Every re-entry is a cost: in time, in errors, in resource. Farmers particularly bear the burden of reporting to multiple schemes and co-operatives.
ESG reporting is manual and inconsistent
Scope 3 emissions data and environmental credentials are compiled by hand from fragmented sources. Results vary depending on who compiles them and when. As reporting requirements intensify, this approach will not scale.
Regulatory pressure is accelerating
The EU's Digital Product Passport regulation, the European Union Deforestation Regulation, and evolving UK post-Brexit frameworks are all moving in the same direction: toward mandatory, verified provenance records. The 2027 DPP compliance deadline is not far away.
The infrastructure to fix this does not exist yet. We are building it.
A sector ready for change
The UK agricultural sector is sophisticated, data-aware, and increasingly under pressure to demonstrate its sustainability credentials. Co-operatives are structured to aggregate and share data on behalf of their members. The foundations are there.
Technology that is mature enough
Blockchain technology has matured to the point where it is practical and cost-effective for supply chain provenance at scale. Combined with established data standards and a thoughtful approach to farmer-facing interfaces, the time to build is now.